Pixel & Ink
If you are not getting the traffic and conversions you want to your site then you are in need of an ecommerce audit.
Once a user has landed on your website, you have only moments to grab their attention and get them to click on something or scroll down. If your page loads too slowly, the subject is not immediately clear, or the user has to search for what they are looking for, they will bounce off and move onto another site.
User experience, speed and product audits are the main focus when doing a full evaluation of an ecommerce website, to ensure that all of the elements are in the right place and that your store front is functioning optimally at all times.
This is where a website audit comes in..
The audit investigates and reports back on the following areas and more, with recommendations:
Software – We investigate whether all of your software is up to date and performing efficiently
User Experience – While working with your store every day, it becomes easy to miss those integral things – those wow factors that makes people come back to your site and refer their friends. We are here to remind you what they are and realign them so that your USP’s are front and centre bringing people to your store.
Usability and Speed – We measure your websites speed and ability to handle high volumes of traffic
Consistent Content – Is your copy unique and informative? High-quality content drives conversions in eCommerce
Imagery & Video – High-quality imagery and video are essential foundations to high converting eCommerce stores. We investigate and evaluate the quality and consistency of your media.
Product & Service Audits – When it comes to store products and services there should be no shortcuts. We ruthlessly comb through all of your product and service details from your categories, descriptions, meta tags, copy and imagery. Evaluating whether those are working for you or just taking up space in your store.
Broken Links – Broken links, error messages and missing pages are the fastest way to obliterate trust in an online customer.
SEO – SEO optimization needs regular refinement and updates. Our audit evaluates the areas that can be improved.
Responsive Issues – It is absolutely essential that your eCommerce store is optimized for mobile and is responsive on all devices.
Your website is your shop window, your first point of contact for the client and if you think it is letting you down, it probably is.
Getting traffic to your site is only part of the journey if your website is not converting traffic into sales, bookings or leads, then it is not working for you.
Let’s get it back on track and do an in-depth investigation into what can be done today. It is the smallest things that make the biggest difference, book an audit with a conversion specialist now.
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