Project overview
Stratacote is a surface protection specialist based in Ashburton, supplying a professional range of coatings, sealers, and treatments for masonry, concrete, and more. Their product range includes moss and mould control, waterproofing systems, and repair membranes, trusted by tradespeople and homeowners across New Zealand.
They had an existing online store built on Rocketspark, but it lacked structure and was difficult for users to navigate confidently. Stratacote needed a site that reflected the clarity and professionalism of their product range, while making it easier for customers to explore and shop.
What we did
We rebuilt the entire website on Shopify, creating a clean, well-organised online store that supports Stratacote’s product range. The new design highlights their expertise while helping both trade and residential customers find the right products quickly and easily.
As part of the rebuild, we also integrated the store with Unleashed to streamline inventory and order management. This allows for real-time syncing between the front-end store and Stratacote’s internal systems, reducing admin and improving accuracy.
Key features
- Shopify build, with intuitive navigation and clearly defined product categories
- Integration with Unleashed, enabling live stock syncing and simplified order management
- Custom volume calculator on every product, allowing users to enter their coverage area and get an instant unit estimate
- Dedicated Downloads page for technical and safety data sheets
- Content-rich product pages, with space for technical details, supporting documents, and suggested complementary products
- Built-in blog, ready for future updates, how-to articles, and SEO content
- Mobile-friendly design, optimised for browsing and purchasing on any device
- Professional visual style, tailored to appeal to both contractors and DIY customers
Results
Stratacote now has a site that matches the quality of its product range. The new website offers a better user experience, clearer structure, and a more credible presence online. With the Shopify–Unleashed integration in place, the team can manage products and orders more efficiently while giving customers a seamless shopping experience.
