Project Overview
Soil Rx is a Canterbury based service specialising in soil testing, herbage testing, and nutrient mapping to help farmers make smarter, more profitable decisions. Backed by the trusted CFA Lab in Ashburton, Rory and Michelle provide independent, science based insights that support sustainable farming. After the fantastic success of the CFA Lab website we built for them previously, they returned to Pixel & Ink to create a new website for their next business, Soil Rx.
What We Did
We designed and developed a custom WordPress website that communicates Soil Rx’s specialist services in a clear and approachable way. Alongside the build, we wrote SEO optimised copy to improve search visibility and strengthen their online presence. The result is a professional site that explains complex services in plain language, highlights the team’s local expertise, and helps farmers quickly see the benefits, understand the process, and take the next step with confidence.
Key Features
- Clear explanation of specialist services, from soil testing to nutrient mapping, written in plain language
- SEO optimised copy throughout the site to support visibility in local search results
- Structured service pages that outline the process, benefits, and outcomes for farmers
- Integrated booking form so clients can easily request testing or advice online
- Intuitive navigation and page layout designed for clarity and ease of use
- Mobile optimised design so farmers can quickly access information from any device
Results
Soil Rx now has a professional, modern website that reflects their expertise and local roots. It clearly explains their services, supports farmer decision-making with easy access to information, and strengthens their visibility in search results. The site gives farmers confidence to engage with Soil Rx for testing, mapping, and recommendations.
