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Portfolio case study

Evolve Beauty with Laura

Project Overview
Evolve Beauty with Laura is a boutique beauty studio in Ashburton, offering advanced skin therapy, brows and lashes, and a curated range of professional skincare. Until now, Laura had built a strong client base through word of mouth and social media, but she was ready to level up with her first professional website.

The goal was to create a calming, polished online presence that reflects the quality of her treatments, supports her skincare sales, and integrates seamlessly with her existing booking system.

What We Did
We designed and developed a custom Shopify website that brings together Laura’s in-studio services and retail offering in one cohesive space. The result is a simple, elegant site that’s easy for her clients to use, whether they’re booking a facial, browsing skincare, or learning more about her treatments.

Key Features

  • Acuity booking integration, with clear calls-to-action across the site so clients can book online without friction
  • Custom service page that give clients a clear overview of each treatment and what to expect
  • Shopify-powered skincare store to support product sales and encourage repeat purchases
  • Clean, minimal design that reflects the calm, professional feel of her studio
  • Mobile-optimised so clients can book or shop from any device with ease

Results
Laura now has a professional, modern website that works as hard as she does. It reflects her brand, supports her daily workflow, and helps clients feel confident when booking or buying online.

Screenshot of a beauty salon website featuring a welcoming therapist, treatment images, service descriptions, skincare products, client reviews, and contact information in a clean, modern layout.
A beauty therapist performs a facial treatment on a client in a spa setting with skincare products and towels visible on a side table. A woman receives a facial treatment with a handheld device at a spa, while lying on a treatment bed with her eyes closed.
A beauty professional prepares to treat a client in a spa setting; skincare products and tools are arranged on nearby shelves and a table. A woman is seated and smiling on the Contact page of Evolve Beauty with Laura. The page includes contact details, a message form, business hours, and the salon’s address.
Screenshot of an e-commerce webpage displaying a grid layout of various skincare products with images, names, and prices, alongside site navigation menus and promotional banners.
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