Your website went live, it looked great, and then life got busy. The problem with websites is that the world keeps moving and the content stays put. Staff come and go, services change, prices shift. And while you’re focused on actually running your business, your website is quietly telling an outdated story to everyone who lands on it.
Staffing changes, services evolve, pricing shifts, and your focus naturally moves over time. Before you know it, your website is quietly telling an outdated story to every person who lands on it. And most of the time, nobody notices until someone points it out or a lead doesn’t convert and you’re not sure why.
The good news is that keeping things fresh doesn’t have to be a big project. A regular check-in, even just a few times a year, is enough to stay on top of it. Here’s what to look at.
Update your staff and team info
If someone has joined, left, or changed roles, your website should reflect that. An outdated team page with a staff member who no longer works with you looks sloppy and can confuse customers. While you’re there, check that photos still look current too. People notice more than you’d think.
Review your services and pricing
This one slips more often than you’d think. If your services have changed or your pricing has moved, make sure the website matches. Customers who get a surprise at the point of enquiry aren’t a great start to a relationship.
Swap out older photos
Photos date fast. If your imagery no longer reflects your business, your space, or your products accurately, it’s worth refreshing them. You don’t need a professional shoot every time. Good natural light and a decent phone camera go a long way.
Add new work and testimonials
Fresh portfolio pieces and recent reviews build trust with new visitors. If you’ve done great work lately, show it. If happy clients have left you glowing feedback, get it on the site. Social proof is one of the most powerful things your website can have and it doesn’t cost anything to update.
Check your links and buttons
Broken links are more common than people realise, especially after any updates or changes to your site structure. Click through your main navigation, your contact forms, and any buttons that matter. If something’s broken, fix it before a potential customer hits a dead end.
Test your contact form
This one catches people out more than you’d expect. Forms break quietly and you often won’t know until someone tells you they tried to get in touch and heard nothing back. Send yourself a test message and make sure it lands. Check any automated reply is still going out too, and that it still says the right thing.
Review your homepage
Your homepage is doing a lot of heavy lifting. Read through it with fresh eyes and ask whether it still reflects where your business is at. The headline in particular, is it still relevant? Does it speak to the customers you’re actually trying to attract right now?
Check your About page
About pages go stale fast. If your story, your team, or your focus has shifted, update it. A business that has clearly grown but whose About page reads like it’s still day one can feel a little off to new visitors.
Review your SEO page titles
Your page titles are what show up in Google search results. If they’re still set to whatever was there at launch, it’s worth reviewing them. Make sure each page has a clear, descriptive title that reflects what that page is actually about and includes terms your customers would search for.
Check your site speed
A slow website loses visitors fast. Google’s PageSpeed Insights tool is free and you don’t need to be a developer to run the check. Pop your URL in and see how things are looking. If the results throw up anything confusing or the numbers aren’t great, that’s where we can help.
Check how your site looks on mobile
Layouts can shift after plugin or theme updates in ways that aren’t always obvious on desktop. Pull your site up on your phone and click through the main pages. If anything looks off, it’s worth getting sorted.
Make sure your SSL is current
Your SSL certificate is what puts the padlock next to your URL in the browser. Without it, some browsers will warn visitors that your site isn’t secure, which is not a great first impression. Most hosting setups handle renewal automatically, but it’s worth checking every now and then that the padlock is still showing.
Update your Google Business Profile
Your Google Business Profile is often the first thing people see before they even reach your website. Check your hours, phone number, address, and photos are all current. If your services or business description have changed, update those too. It takes ten minutes and it’s worth it.
Fix the little annoyances
You know the ones. The thing that’s been slightly off for months that you keep meaning to sort. Add it to the list and get it done. Small friction points add up and you notice them far less than your customers do.
Need a hand with any of this?
Some of this you can knock off in an afternoon. Other bits might flag something that needs a closer look. If you’ve got a list building up and not quite enough hours in the day, we’re happy to help.
