Pixel & Ink Blog

Smarter not Harder – Websites We Love

Think about some of your favourite websites you like to use – your go-to sites for things you need, the ones you head to for reliable sources of information, shopping, banking…all of them. What do you like about them? Other than necessity, what makes you go back to them and use them again? These are…

Continue reading

WordPress vs Shopify vs Squarespace 2020

Building a website can feel overwhelming, everyone has an opinion on what you should use, what costs less and what is right for you. But there is no substitute for your own research and we agree. So we have put together some of the pros and cons for WordPress, Shopify, and Squarespace so you can…

Continue reading

What is a Nurture Sequence?

A nurture sequence done right can be a very powerful tool in establishing your business as a thought leader who becomes the go-to for authoritative, relevant information. When a nurture sequence goes wrong – as it often does – it becomes just another one of those pushy sale emails that end up deleted or even…

Continue reading

Life After Lockdown | Three.

Life After Lockdown | Three. An ongoing supportive series to help you and your business navigate the unknown. Give your Customers a Reason to Stick with You The seeds that are planted now are the ones that will bear fruit later. Nurturing your clients and attracting new ones while establishing yourself as a thought leader,…

Continue reading

Life After Lockdown | Two.

Life After Lockdown | Two. An ongoing supportive series to help you and your business navigate the unknown. Crisis Management There may be some of us who are trained in crisis management but this will be the first opportunity any of us has actually had to apply the theory. And apply it directly to ourselves,…

Continue reading

Life After Lockdown | One

Life After Lockdown | One. An ongoing supportive series to help you and your business navigate the unknown. Where are We Now? As small business owners, we are born resilient. We run families, budgets, and strategies with the ability to lean into just about any storm that comes our way. Many of us have experienced…

Continue reading

Pivot & Prepare

Life as we know it is incredibly different from how it was just a few weeks ago. We live in bubbles on lockdown. Meetings, deliveries, workouts, social gatherings and happy hour are all remote, virtual and contactless. And this became our lives overnight.

Continue reading

Abandoned Carts

As we all navigate this new world of no face to face shopping, carts are being abandoned left right and centre. But there is still a way to connect with your customers and nurture those carts to checkout. The Pixel & Ink team explore the best ways you can use your abandoned cart shopping feature…

Continue reading

Business as [un]usual | The Transition.

Everybody is talking about how to keep business going as per usual when well nothing is as per usual. The Pixel & Ink Team has some straightforward, practical advice to help you through the topsy turvy days of the new normal.

Continue reading

7 Hot Website Trends for 2020

There are some exciting and dramatic design, style and functionality trends that are hot as this year for website design. Time to unleash your wildest design skills and use some of the cool elements that are taking the online design world by storm.

Continue reading

How To Create a Kick-Ass Launch Campaign.

Your website is going to be live soon, so what now? Do I need a launch campaign and how do I create one if I have no previous experience? The Pixel & Ink team have lots of experience getting websites in front of the people who are looking for them. So even if you have…

Continue reading