Think about some of your favourite websites you like to use – your go-to sites for things you need, the ones you head to for reliable sources of information, shopping, banking…all of them. What do you like about them? Other than necessity, what makes you go back to them and use them again? These are the kinds of things you are going to want to include when you build your own website. Elements that will help you work smarter, not harder, giving your customers a first-class experience over and over again.
Building a website can feel overwhelming, everyone has an opinion on what you should use, what costs less and what is right for you. But there is no substitute for your own research and we agree. So we have put together some of the pros and cons for WordPress, Shopify, and Squarespace so you can figure out which platform is right for you.
A nurture sequence done right can be a very powerful tool in establishing your business as a thought leader who becomes the go-to for authoritative, relevant information. When a nurture sequence goes wrong – as it often does – it becomes just another one of those pushy sale emails that end up deleted or even worse, marked as spam.
Life After Lockdown | Three. An ongoing supportive series to help you and your business navigate the unknown. Give your Customers a Reason to Stick with You The seeds that are planted now are the ones that will bear fruit later. Nurturing your clients and attracting new ones while establishing yourself as a thought leader, can be done. Things like offers of advice and how-to tutorials, templates, tips and tricks that helped you get this far, share them. Identify what problems your clients and customers may be facing and help them solve them. People are spending a lot more
Life After Lockdown | Two. An ongoing supportive series to help you and your business navigate the unknown. Crisis Management There may be some of us who are trained in crisis management but this will be the first opportunity any of us has actually had to apply the theory. And apply it directly to ourselves, our businesses and family. We are suddenly just expected to innovate, pivot and be poised without losing our minds. While our kids climb the walls with boredom and projects are put on hold left right and centre. How the hell are we supposed to
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