You see them at coffee shops hunched over laptops or wrapped in their blankets on the couch at 2am busting out some new idea that woke them up. Their signature style could be jeans, maybe jandals, they could also be a clean shirt over pyjama pants at a Skype meeting–no judgment there. They are in control of their present and have exciting plans for the future. They are parents, husbands and wives, sons and daughters. And they are out there smashing it, making a difference every day.
Ideas are born in traffic, in the line at the grocery store and (some of the best ones) after 3 glasses of wine. The best of them stay and evolve into plans and dreams, strategies and business plans and an all-consuming thought process of how to bring them to life.
But when it comes to connecting with potential customers, a website is an essential tool. Without a website today, your business is invisible. Fact. So, to really get discovered by clients, customers and fans for life. You need a kickass website.